In 2025, Wix continues to be one of the most widely used website builders in the world — powering over 200 million websites globally. It’s known for its drag-and-drop editor, beautiful templates, and user-friendly tools that make it easy for anyone to build a professional-looking website without writing a single line of code.
But is Wix really the best solution for everyone? Let’s look at the pros and cons of using Wix so you can decide if it’s the right fit for your online goals.
✅ The Advantages of Wix
1. True Drag-and-Drop Freedom
Wix’s biggest advantage is its design flexibility. You can place elements anywhere on the page — unlike most builders that limit you to grid layouts. This allows full creative control, making it perfect for small businesses, artists, photographers, and entrepreneurs who want to showcase visual content.
2. Large Template Collection
Wix offers more than 900 modern and responsive templates across multiple industries — from restaurants to tech startups. The templates are well-designed, mobile-friendly, and easy to customize.
3. Built-In SEO and Marketing Tools
Wix has made major SEO improvements in recent years. Its built-in Wix SEO Wiz tool guides beginners step-by-step, helping them optimize titles, meta descriptions, and structured data. Integration with Google Search Console and Analytics is also simple.
4. App Market & Integrations
The Wix App Market offers hundreds of extensions — from booking systems and live chat to marketing automation tools — that enhance your site’s functionality. Many of these apps are built by trusted third parties and maintained regularly.
5. Reliable Hosting and Security
Wix includes free SSL, automatic backups, and enterprise-level hosting on AWS infrastructure. You don’t need to manage servers, which saves time and ensures a stable site with minimal downtime.
6. Built-In AI Website Builder (Wix ADI)
For beginners, Wix’s Artificial Design Intelligence (ADI) can automatically create a personalized website based on your business type and goals. It’s one of the fastest ways to get a site online in minutes.
⚠️ The Limitations and Drawbacks of Wix
1. Limited Template Switching
Once you choose a Wix template and start customizing it, you can’t easily switch to another without rebuilding your site from scratch. This can be inconvenient if you want a redesign later.
2. Page Speed and Performance Variability
Despite improvements, some Wix sites still load slower compared to optimized WordPress or Webflow sites. Heavy use of animations, apps, or large images can affect page speed — an important SEO factor.
3. Less Control Over Technical SEO
While Wix covers the basics well, advanced SEO users may find limitations. You can’t fully customize URL structures or control technical elements like canonical tags and schema markup in the same way as open platforms.
4. App Dependence Can Get Expensive
Although many Wix apps are free, professional features often require monthly subscriptions. Over time, using multiple paid apps can make your site costlier than expected.
5. E-Commerce Limitations for Scaling
Wix e-commerce is solid for small to mid-sized stores, but for large-scale online businesses with complex inventory, Shopify or WooCommerce still offer more flexibility and integration options.
💬 So, Is Wix Worth Using in 2025?
Yes — Wix is still one of the most powerful and accessible website builders available. It’s perfect for small business owners, freelancers, and creatives who want an attractive site with minimal setup time.
However, if you plan to scale your business, need full SEO control, or want faster performance under heavy traffic, you might eventually outgrow Wix and move to platforms like WordPress or Webflow.
In summary, Wix offers outstanding ease of use and design freedom, balanced by some technical and scalability limits. For most users, though, especially beginners and visual creators, Wix remains an excellent, reliable choice in 2025.